Three generations of family expertise, combining traditional Italian coffee culture with cutting-edge roasting technology in the Southern Hemisphere's most advanced facility. This premium domain and brand opportunity is now available for acquisition.
Brothers Orazio and Carmelo Cantarella founded Cantarella Brothers in Sydney, bringing their passion for authentic Italian coffee culture to Australia. What started as a small food importing business would soon revolutionise the Australian coffee landscape.
The brothers began roasting premium Arabica coffee at their Haymarket premises, initially supplying Sydney's first Italian cafés. This marked the beginning of Vittoria's commitment to quality that continues today.
Les Schirato became CEO, launching Australia's first retail coffee brand that wasn't instant coffee. His vision transformed Vittoria from a café supplier into a household name across the nation.
From bean selection to the perfect roast, every step is crafted with precision and passion
We source only the finest Arabica beans from the world's best coffee-growing regions, ensuring exceptional quality and flavour in every cup.
Our state-of-the-art roasting facility in the Southern Hemisphere combines traditional techniques with cutting-edge technology for perfect results.
Every batch undergoes rigorous quality testing to ensure consistency, freshness, and the distinctive Vittoria flavour profile that Australians love.
Our master roasters bring decades of experience to every batch, carefully monitoring temperature, timing, and airflow to unlock the unique characteristics of each bean variety. The result is a perfectly balanced coffee that captures the essence of its origin while maintaining the consistent quality Vittoria is known for.
From light roasts that highlight delicate floral notes to dark roasts with rich, bold flavours, our range caters to every coffee lover's preference. Each roast profile is developed through extensive testing and refinement, ensuring optimal extraction and maximum flavour development.
Innovation, tradition, and an unwavering commitment to excellence set us apart in the Australian coffee market
While we honour traditional Italian coffee-making methods passed down through generations, we're not afraid to embrace innovation. Our state-of-the-art roasting facility represents the perfect marriage of old-world craftsmanship and modern technology.
We were pioneers in introducing vacuum-packed ground coffee to Australian supermarkets, revolutionising how Australians access quality coffee at home. This innovation made us the first retail coffee brand in Australia that wasn't instant coffee.
Leading innovation in Australian coffee culture since 1947
Family-owned and operated with passion passed down through generations
Unlike many corporate coffee brands, Vittoria remains proudly family-owned and operated. This means every decision is made with long-term quality and customer satisfaction in mind, not just quarterly profits.
Les Schirato, our CEO since 1992, married into the founding family and has dedicated his life to growing the Vittoria legacy. His son Rolando is being groomed to continue this tradition, ensuring our family values and commitment to excellence will endure for generations to come.
This family approach means we can maintain relationships with coffee growers for decades, ensuring consistent quality and supporting sustainable farming practices that benefit entire communities.
While our roots are Italian, our heart is Australian. We understand the unique preferences of Australian coffee drinkers and have spent over 75 years perfecting blends that suit the Australian palate.
Our commitment to Australia goes beyond just selling coffee. We support local communities, employ hundreds of Australians, and contribute to the local economy. When you choose Vittoria, you're supporting an Australian success story.
From our headquarters in Silverwater to cafés across the nation, we're deeply embedded in Australian coffee culture and proud to be part of the daily ritual that brings Australians together over a great cup of coffee.
Roasted in Australia for Australians since 1947
We believe great coffee should be good for everyone - from farmers to consumers to our planet
We work directly with coffee farmers and cooperatives, ensuring fair prices and supporting sustainable farming practices that protect both livelihoods and the environment.
Our roasting facility incorporates water-saving technologies and we support water conservation projects in coffee-growing regions around the world.
We're committed to reducing our carbon footprint through renewable energy, efficient logistics, and supporting reforestation projects in coffee-growing regions.
Building long-term partnerships with coffee farmers to ensure sustainable livelihoods and quality beans.
Expanding our range of certified organic coffees that support biodiversity and soil health.
Developing recyclable and compostable packaging solutions to reduce environmental impact.
Investing in education and infrastructure projects in coffee-growing communities worldwide.
Continuously upgrading our facilities with energy-efficient equipment and renewable energy sources.
Implementing circular economy principles to minimise waste and maximise resource efficiency.
Interested in acquiring this premium coffee domain and brand? Have questions about our heritage or want to make an offer? We'd love to hear from you!
info@vittoriacoffee.com.au
1800 VITTORIA
Silverwater, NSW
This established Australian coffee brand with 75+ years of heritage represents a unique acquisition opportunity. From premium domain to rich brand history, discover what makes this a valuable investment.